EU investors are highly data-driven

Slide-by-Slide Visual Guidelines

Slide 2: Executive Summary

  • Use a one-line value proposition in bold.
  • Include a visual snapshot: icons for market, tech, ESG, and ROI.
  • Keep text to 3–4 bullet points at most.

Slide 3: Problem / Market Gap

  • Show a market pain chart:
    • Bar chart: “Current extraction methods vs CO₂ extraction issues”
    • Pie chart: market demand for solvent-free vs traditional extracts
  • Minimal text captions.

Slide 4: Solution

  • Use a process diagram or flowchart showing:
    1. Raw botanical input
    2. Supercritical CO₂ extraction
    3. Purified extract output
  • Add icons for key benefits: “Solvent-free,” “High Purity,” “Scalable.”

Slide 5: Market Opportunity

  • Stacked bar chart: EU market size by sector (cosmetics, pharma, nutraceuticals, food)
  • Line graph: CAGR growth trend over 5–10 years
  • Optional: highlight top 5 EU countries with a map overlay.

Slide 6: Competitive Advantage

  • Comparison table or radar chart:
    • Rows: Competitor 1, 2, 3, Your solution
    • Columns: Purity, ESG footprint, CapEx, Yield, Compliance
  • Visual makes differentiation clear instantly.

Slide 7: Business Model

  • Use icon-based revenue streams:
    • Contract extraction: factory icon
    • Branded extracts: bottle icon
    • R&D partnerships: lab icon
  • Include a small stacked bar showing potential revenue split.

Slide 8: Regulatory & ESG Alignment

  • Two-column infographic:
    • Left: Regulatory requirements (CE/PED, REACH, Novel Food)
    • Right: ESG metrics (solvent reduction, energy efficiency, ethical sourcing)
  • Use color-coding for “compliant” vs “in-progress.”

Slide 9: Go-to-Market Strategy

  • Timeline or roadmap graphic:
    • Pilot → Mid-scale → Industrial-scale
  • Icons for each phase: small facility, factory, EU map for market rollout.

Slide 10: Financial Projections

  • Line or bar charts:
    • Revenue vs CapEx vs OpEx
    • ROI curve for conservative/moderate/premium scenarios
  • Optional: unit economics table for per kg extract.

Slide 11: Investment Ask

  • Pie chart showing fund allocation:
    • Equipment, Compliance, Operations, R&D
  • Keep text minimal — one sentence per allocation.

Slide 13: Risk Management

  • Use a risk matrix chart:
    • X-axis: Probability
    • Y-axis: Impact
    • Color-code risks (red, yellow, green)
  • Bullet list of mitigation strategies.

Slide 14: Roadmap / Next Steps

  • Horizontal timeline with milestones
  • Icons or mini graphics for key achievements: certification, pilot production, first EU contract

Design Tips

  1. Use consistent color palette: EU-friendly (blues, greens, white background)
  2. Icons > text: EU investors read faster with visuals
  3. Highlight numbers: bold, large font for KPIs, ROI, market size
  4. Minimal words per slide: ideally 5–7 bullets, max 25 words per slide
  5. Charts first, text second: let visuals tell the story