Business Plan – CREDI

CREDI | Purpose | Plan | Viability | Hacienda Aquilaria

Executive Summary

  • Company Overview: Crown Real Estate Development Inc. (CREDI) specializes in sustainable, income-generating farm estate communities, integrating luxury living with profitable agroforestry.
  • Unique Proposition: Offers custom-built farmhouses and estate lots where residents invest in and profit from Agarwood (Aquilaria malaccensis) and other high-value crops.
  • Mission: To pioneer sustainable farm estate living that generates ecological, financial, and lifestyle returns.
  • Vision: To be the leading developer of luxury farm estate communities in the Philippines, combining eco-conscious real estate with long-term investment in agroforestry.

Company Description

  • Business Model: Hybrid of real estate development + agroforestry investment.
  • Products/Services:
    • Sale of farm estate lots (with optional custom farmhouses).
    • Managed agarwood plantations integrated into estates.
    • Income-sharing program for residents/investors from agarwood, sandalwood, and perfumery crops.
    • Lifestyle amenities (eco-tourism, wellness spaces, farm-to-table restaurants).
  • Legal Structure: Corporation under Philippine law.

1. Market Analysis

  • Target Market:
    • High-net-worth individuals seeking luxury eco-living.
    • OFWs and balikbayans interested in land-based investment.
    • Sustainability-driven investors seeking dual returns (real estate + agriculture).
  • Market Trends:
    • Rising demand for eco-conscious real estate.
    • Growing interest in agroforestry and sustainable land use.
    • Expansion of the global agarwood & essential oils market.
  • Competitive Advantage:
    • First mover in integrated farm-estate + agarwood investment.
    • Partnership with Crown Agri Group (COPI, CAPI, CESI).

2. Products & Services

  1. Estate Lot Sales – 500–2,000 sqm plots.
  2. Farmhouse Construction Packages – 1BR, 2BR, 3BR models.
  3. Managed Agroforestry Plantations – Agarwood, sandalwood, ylang-ylang, nutmeg.
  4. Revenue-Sharing Program – Profit distribution from harvests/extraction.
  5. Community & Wellness Amenities – Nature parks, wellness spas, eco-tourism features.

3. Operations Plan

  • Land Acquisition: Identify strategic sites (Cavite, Batangas, Palawan, Mindoro).
  • Development Phases:
    1. Land purchase and titling.
    2. Master-planning & permitting.
    3. Infrastructure development (roads, utilities).
    4. Model farmhouse construction.
    5. Agroforestry integration & inoculation programs.
  • Management:
    • Real estate team (development, sales, legal).
    • Agroforestry team (plantation managers, agronomists).
    • Estate services (maintenance, security, resident support).

4. Organization & Staffing

  • Executive Team: CEO, COO, CFO, VP for Real Estate, VP for Agroforestry.
  • Departments:
    • Real Estate Sales & Marketing.
    • Land Development & Engineering.
    • Agroforestry Management.
    • Legal & Compliance.
    • Finance & Investor Relations.
    • Estate & Community Services.

5. Financial Plan

  • Revenue Streams:
    • Estate lot sales.
    • Farmhouse construction.
    • Agroforestry harvest revenue-sharing.
    • Eco-tourism & community amenities.
  • Funding Needs: Capital for land acquisition, development, and marketing.
  • Projections:
    • Year 1–2: Land banking, planning, initial lot sales.
    • Year 3–5: Full-scale development, community build-out, agarwood plantation growth.
    • Year 6–10: Revenue from essential oils and agroforestry harvests.

6. Risk Management

  • Market Risks: Demand for luxury farm estates may fluctuate.
  • Operational Risks: Delays in land titling or permits.
  • Agroforestry Risks: Crop loss due to disease or climate events.
  • Mitigation: Insurance, diversified crops, phased development, and strong legal compliance.

7. Sustainability & Impact

  • Environmental: Promotes biodiversity through agroforestry.
  • Economic: Generates dual income streams (real estate + agriculture).
  • Social: Creates eco-luxury communities and employment opportunities.