The Global Epicenter of Oud Demand – Gulf Cooperation Council
The Middle East remains the largest and most influential market for Agarwood (Oud), accounting for over 60% of global Oud oil consumption. In this region, Oud is not a luxury trend — it is a deeply rooted cultural and spiritual tradition that spans centuries.
Primary Demand Segments
A. Oud-Based Perfumes & Incense
- Core ingredient in high-end attars, mukhallats, and luxury fragrances
- Used both as a standalone scent and as a base for complex blends
- High demand for:
- Pure Oud oils (Dehn Al Oud)
- Aged and terroir-specific oils
- Premium resinous chips (Grade A–Super)
Key Buyers:
Luxury perfume houses, private collectors, royal families, niche perfumers
B. Cultural & Religious Uses
Oud holds a sacred place in Islamic tradition and daily life:
- Burned as incense before and after prayers
- Used to scent mosques, homes, and clothing
- Offered as a sign of hospitality and honor
- Exchanged during weddings, Eid, Ramadan, and special occasions
Authenticity, aroma depth, and ethical sourcing are highly valued.
Key Market Characteristics
- Preference for natural, unadulterated Oud
- Strong appreciation for origin, age, and story
- Willingness to pay premium prices for verified provenance
- Growing interest in traceable and CITES-compliant supply
Top Importing Countries
- Saudi Arabia
- United Arab Emirates
- Kuwait
- Qatar
- Bahrain
- Oman
Strategic Opportunities
- Blockchain-verified origin & authenticity
- Direct-to-market partnerships with perfumers
- Ethical & sustainable Oud positioning
- Digital CITES-enabled exports
- Private label & bespoke Oud programs