President – Crown Agroforestry Plantations, Inc. (CAPI)
- Educational Background
- Bachelor of Science in Environmental Science (CvSU)
- Undergrad Thesis:
- Master of Science in Environmental Science (UPLB)
- Master Thesis: Environmental Impacts of Agarwood Plantation Development on Local Biodiversity and Soil Health
- PhD in Environmental Science (UPLB)
- Dissertation: Carbon Dynamics of Agarwood Agroforestry Systems in the Philippines: Implications for Climate Mitigation, Ecosystem Restoration, and Sustainable Land Use
- Bachelor of Science in Environmental Science (CvSU)
Executive Profile
Jeroen Lauri P. Joyel is the Founder and President of Crown Agroforestry Plantations, Inc. (CAPI), a Philippine agroforestry enterprise focused on the structured development of high-value aromatic and perennial crop plantations. He established CAPI to integrate long-term land stewardship with disciplined agricultural asset development, supplying premium botanical raw materials to fragrance, flavor, wellness, and specialty ingredient markets.
Under Mr. Joyel’s leadership, CAPI cultivates diversified agroforestry systems anchored by perfumery and aromatic species such as Canarium luzonicum (Manila Elemi), Santalum album (Sandalwood), Aquilaria malaccensis (Agarwood), Cananga odorata, Magnolia champaca, Cinnamomum verum, Myristica fragrans, Citrus aurantifolia, Plumeria rubra, and Persea americana. The company’s model emphasizes phased planting, biological asset appreciation, multi-cycle harvesting, and traceable supply chain development.
Mr. Joyel directs corporate strategy, capital deployment, plantation expansion, and partnership development. His governance approach prioritizes risk-managed growth, operational transparency, ESG alignment, and long-term value creation through biological asset management. He advocates for integrated land-use models that enhance biodiversity, rehabilitate degraded landscapes, and provide stable rural economic participation.
His leadership positions CAPI as a vertically aligned agroforestry platform capable of delivering recurring yield streams while preserving underlying land value. Mr. Joyel remains focused on building an institution designed for durability, intergenerational continuity, and responsible participation in global natural ingredient markets.