1. Target Segments
- Niche Perfumery & High-End Skincare:
- Luxury global brands such as Tom Ford, Chanel, Dior, and Jo Malone rely on high-quality Oud in their fragrances.
- Agarwood oil is often the primary ingredient for signature scents, making oil quality, purity, and chemical profile critical.
- Sustainable & Ethical Sourcing:
- Buyers prioritize CITES-certified, plantation-grown Agarwood.
- Traceability, documentation, and eco-friendly practices increase the product’s appeal.
2. Product Strategy
- High-Value Agarwood Oil: Focus on GC-MS-tested, premium-grade oil batches.
- Value-Added Perfume Ingredients: Create ready-to-blend Oud extracts for perfumers.
- Small Batch Artisan Products: Limited edition incense, luxury soap, or cosmetics containing Oud.
3. Marketing & Branding
- Highlight the Philippine USP:
- Plantation-grown, fully CITES-compliant.
- Sustainable agroforestry methods.
- High sesquiterpene and chromone content verified by lab testing.
- Storytelling angle: “From the Philippine forests to luxury perfumes worldwide – ethically sourced Oud for discerning olfactory connoisseurs.”
4. Distribution & Partnerships
- Partner with European and U.S. luxury perfumers and niche fragrance houses.
- Attend high-end fragrance trade shows like Esxence (Italy), Pitti Fragranze (Italy), TFWA (France).
- Use Letters of Credit (LCs) and insurance to mitigate international trade risks.
5. Premium Positioning
- Europe & North America value quality over volume.
- Focus on small-batch, traceable exports to command top-tier pricing.
- Emphasize lab-tested purity, ethical sourcing, and environmental sustainability.