Philippine Agarwood Export Roadmap (5-Year Plan)
1. Phase 1 – Market Entry (Year 1) 2027
Objective: Test international markets with small, high-value shipments while building credibility.
| Product | Target Market | Initial Volume | Estimated Price / kg | Revenue Potential | Key Actions | Timeline |
|---|---|---|---|---|---|---|
| Agarwood Chips (Grade A/B) | UAE, Saudi Arabia, Bahrain | 500–1,000 kg | $300–$600 | $150,000–$600,000 | Secure CITES export permits, ensure quality | Q1–Q4 |
| Agarwood Oil (High-grade) | Japan, South Korea, UAE | 5–10 liters | $3,000–$5,000 | $15,000–$50,000 | GC-MS lab analysis, amber bottle packaging, | Q2–Q4 |
| Seedlings / Saplings (for plantations) | Vietnam, Thailand | 500–1,000 units | $5–$10 | $2,500–$10,000 | Export documentation, phytosanitary certificate | Q3–Q4 |
Key Focus:
- Establish export channels and buyer relationships.
- Brand as “Philippine Agarwood – Certified Plantation-Grown”.
- Collect buyer feedback for quality and volume requirements.
2. Phase 2 – Brand Establishment (Year 2) 2028
Objective: Expand volumes, create brand recognition, and secure repeat buyers.
| Product | Target Market | Annual Volume | Estimated Price / kg | Revenue Potential | Key Actions | Timeline |
|---|---|---|---|---|---|---|
| Chips (Grade A/B/C) | Middle East & China | 3–5 tons | $250–$600 | $750,000–$3,000,000 | Launch “Philippine Agarwood Reserve” brand, establish packaging & traceability | Q1–Q4 |
| Agarwood Oil | Japan, UAE, Europe | 50–100 liters | $2,500–$5,000 | $125,000–$500,000 | Obtain ISO/GMP certification, market via perfume & wellness distributors | Q1–Q4 |
| Incense (Premium) | Japan, Europe, US | 500–1,000 units | $50–$150 per box | $25,000–$150,000 | Collaborate with artisan makers, export as gift-grade products | Q2–Q4 |
Key Focus:
- Branding & storytelling emphasizing sustainability, traceability, and ethical sourcing.
- Start value-added products like incense and artisanal oils for higher margins.
3. Phase 3 – Value-Added Product Expansion (Years 3–4) 2029–2030
Objective: Diversify offerings, increase export value, and establish partnerships with luxury brands.
| Product | Target Market | Annual Volume | Estimated Price / kg or unit | Revenue Potential | Key Actions | Timeline |
|---|---|---|---|---|---|---|
| Perfume Oils / Extracts | Europe, US, Middle East | 100–200 liters | $3,500–$6,000 | $350,000–$1,200,000 | Collaborate with perfumers, provide batch GC-MS reports | Q1–Q4 |
| Agarwood Jewelry / Handicrafts | Japan, Europe, Middle East | 1,000–2,000 pcs | $100–$500 | $100,000–$1,000,000 | Partner with local artisans, ensure cultural authenticity | Q2–Q4 |
| Plantation Investment Packages | Middle East & Asia | 20–50 investors | $10,000–$50,000 | $200,000–$2,500,000 | Marketing collateral, legal & CITES guidance, eco-certification | Q2–Q4 |
Key Focus:
- Create premium niche markets.
- Offer eco-conscious and traceable plantation investment opportunities.
- Establish long-term contracts with perfume houses and luxury buyers.
4. Phase 4 – Scaling & Integration (Year 5+) 2031+
Objective: Fully vertically integrated export operations with sustainable supply chain.
| Product | Target Market | Annual Volume | Estimated Price / kg or unit | Revenue Potential | Key Actions | Timeline |
|---|---|---|---|---|---|---|
| Chips & Oil | Global | 10–20 tons (chips), 500–1,000 liters (oil) | $250–$600 / $3,000–$6,000 | $2,500,000–$10,000,000 | Scale plantation, processing, and extraction; ISO/GMP & CITES fully compliant | Q1–Q4 |
| Value-added Products | Luxury markets | 5,000+ units | $50–$500 | $250,000–$2,500,000 | Expand product lines, e-commerce presence, brand collaborations | Q1–Q4 |
| Digital Traceability Platform | All buyers | N/A | N/A | Added value to brand | Implement blockchain or QR-based tracking | Q1–Q4 |
Key Focus:
- Fully integrated plantation-to-export operations.
- Offer premium certification to justify price premiums.
- Target institutional buyers and luxury brands for sustained revenue.
5. Risk Management & Contingency Planning
- Regulatory delays: Maintain active communication with DENR-BMB and CITES authorities.
- Price fluctuations: Lock in contracts with Letters of Credit (LCs) or long-term MOUs.
- Supply shortage: Develop multiple plantation sources and stagger harvest cycles.
- Quality control: Regular lab testing for oil purity and chip grading.
6. Revenue Summary (Year 1–5)
| Phase | Estimated Revenue Potential |
|---|---|
| Year 1 | $167,500 – $660,000 |
| Year 2 | $900,000 – $3,650,000 |
| Year 3–4 | $750,000 – $4,700,000 |
| Year 5+ | $3,000,000 – $15,000,000+ |
Observation: Revenue increases significantly as value-added products and vertical integration take effect.
This roadmap positions Philippine Agarwood as a premium, sustainable, and traceable export commodity while minimizing regulatory risks.